Free tool for creators

What should you charge for this brand deal?

Most underpriced deals aren't about the video fee. They're about usage rights, paid ads and exclusivity given away for free. Set your base rate, pick what the brand wants, and get a quote plus the contract terms that match it.

What are you making?

Quote

$150

Range to negotiate in: $135 – $175

  • 1 video × $125 base$125
  • Usage: organic, 30 days (+20%)$25

Put these terms in the contract

  • 1 video, 2 rounds of revisions included; feedback within 5 business days or the content is approved.
  • Organic usage on Brand's owned channels for 30 days from delivery.
  • No paid media or whitelisting without a separate written agreement.
  • 50% deposit on signing, balance net 30 from invoice.
  • Kill fee: 50% if cancelled after filming starts, 100% after delivery.
  • Usage begins on full payment. Creator keeps ownership; Brand receives a non-exclusive license.

Already have their contract? Check it free— see whether it matches what you're charging for.

How the numbers work

Base rate. The price of making the video, before any rights. For UGC the suggestion depends on experience; for sponsored posts it uses a rough per-1,000-followers rule of thumb (per 1,000 views for YouTube). Type your own rate to override it.

Add-ons. Usage rights, paid ads and exclusivity are added as a percentage of your base, growing with how long the brand gets them. Raw footage and rush delivery add 25% each. These are common starting points — your market, niche and results matter more than any default.

The range. The quote is where to open; the range shows roughly how far you might come down in negotiation. Cutting usage or exclusivity is a better way to meet a lower budget than cutting your base.

Questions

How much should I charge for a UGC video?

Creators just starting out commonly quote around $100–150 per video, rising to several hundred with a portfolio and results. Treat that as your base for the video alone, then add usage rights, paid ads and exclusivity on top — those are where most of the value to the brand sits.

How do I price usage rights?

Most creators add a percentage of their base rate that grows with the length of use: a small add-on for 30 days of organic use, more for 6–12 months, and a buyout price for perpetual use. Paid ads (whitelisting, Spark Ads) are priced separately because they reach far more people.

Should whitelisting cost extra?

Yes. Whitelisting means the brand runs ads from your account. It's worth more than a normal post and puts your name on their ads, so it's normally a paid, time-limited add-on with your approval of the ad copy.

What if the brand only offers free product?

A gifted product can be fair for a single post with no usage rights. If they also want usage, ads or exclusivity, those are worth real money — ask for a fee or remove them from the deal.

Where do the calculator's numbers come from?

They're adjustable starting points, not market data: a base rate you can override, and add-ons as percentages of it, the way creator rate cards usually work. Change any number to match your own rates.

More: perpetual usage · whitelisting · exclusivity · payment terms