For creators

Creator contract guides

The questions creators ask most about brand deals, UGC and sponsorship contracts — what the wording means, what's normal, and what to send back.

• Is perpetual usage normal in a UGC or gifted brand deal?

  What "perpetual, irrevocable, worldwide" usage means in a UGC or influencer contract, when it's normal, what it should cost, and the exact wording to ask for instead.

• What is whitelisting (and Spark Ads), and should brands pay extra for it?

  What whitelisting, Meta partnership ads and TikTok Spark Ads mean in a brand deal, how much access you're giving, and what to put in the contract.

• Net 30, net 60, net 90: what's a fair payment term for a brand deal?

  What net 30, 60 and 90 mean in a creator contract, the payment wording that delays you for months, how to get a deposit, and what to do when a brand won't pay.

• Is this brand deal a scam? The signs creators miss

  How to tell a real sponsorship or UGC offer from a scam: fees you pay, fake contracts, check overpayment, malware "contracts", brand impersonation and offers that are just underpaid.

• What does an exclusivity clause in a brand deal mean?

  How exclusivity works in sponsorship and UGC contracts: category scope, how long it lasts after the campaign, why it should be paid, and what to change.

• What if the brand cancels, or keeps rejecting my content?

  How kill fees, revision limits and approval windows protect creators when a brand cancels mid-project or rejects content again and again, with wording to ask for.

• What to check before signing with a talent manager or brand-deal agency

  Commission, term length, auto-renewal, exclusivity and post-term commission in creator management and brand-deal rep contracts, and what to change before signing.

• How do I get out of my talent management contract?

  How creators can end a talent management or brand-deal agency contract: finding the termination clause, auto-renewal notice windows, performance outs, and what to send.

• Does my manager get commission after I leave? (Sunset clauses)

  What a sunset or post-term commission clause means in a talent management contract, what a fair one looks like, and the wording to ask for instead of commission "in perpetuity".

• Should my manager or agency collect my brand deal payments?

  What it means when a talent manager or brand-deal agency collects payments for you, the risks, and the contract terms that protect you: timelines, statements and direct pay.

Have the contract in front of you? Run a free check →